The world of golf is evolving rapidly in Africa, and at the forefront of this transformation is ProItUp Golf, Africa’s first and only sporting optics brand. Breaking into a highly specialized and competitive industry, ProItUp Golf has set itself apart with its innovative approach, cutting-edge technology, and commitment to advancing the sport. Their story is one of ambition, determination, and game-changing innovation, making them a force to be reckoned with both on and off the course.
Sports Tech | Sports meets sustainability with launch Of Cruyff Courts in South Africa
December 2024: Two newly unveiled Cruyff Courts in South Africa are shining a spotlight on an age-old question: could sport be the key to fostering a more inclusive, engaged and positive society?
Sports Tech, Cruyff Courts, Rhiza Babuyile, Johan Cruyff Foundation
World Tennis Number: Like a golf handicap, but for tennis!
Enhance Your Tennis Experience with the World Tennis Number (WTN)
The WTN is the fair, accurate and accessible rating system for every player - offering a precise and globally recognised way to measure your tennis abilities.
If you're looking to compare your rating with players who match your skill level and track your progress more effectively, the WTN is your go-to tool. Explore how it can elevate your game and connect you with the global tennis community...
WTN's core values:
Fairness: A rating system that evolves with a player's game.
Innovation: Leveraging technology for...
Sports Tech | Revolutionary Wingsuit Foil Pushes Human Flight to New Limits
- Peter Salzmann has taken human flight to a new level
- Salzmann flew without engine propulsion for nearly six minutes, covering a distance of 12.5 kilometres
Salzmann flew without engine propulsion for nearly six minutes, covering a distance of 12.5 kilometres
Sports Tech | Adoption of Live Electronic Line Calling at Wimbledon
Live Electronic Line Calling (Live ELC) will be adopted at The Championships from 2025.
Tennis, 2025, Wimbledon, Sports Tech, Live Electronic Line Calling
Sports Tech | 100 Days to Go: adidas Launches the Sanlam Cape Town Marathon Boston 12 Shoe
- 100-day mark before the Sanlam Cape Town Marathon
- The Sanlam Cape Town Marathon Boston 12 celebrates the spirit and endurance of Cape Town's marathoners
The Sanlam Cape Town Marathon Boston 12 celebrates the spirit and endurance of Cape Town's marathoners
Sports Tech | Alumni duo create the next-generation smart sports mouthguard
- Sports Tech | Alumni duo create the next-generation smart sports mouthguard
- The world’s first smart sport mouthguard that allows contact & combat sport athletes to track their performance and wellness
The world’s first smart sport mouthguard that allows contact & combat sport athletes to track their performance and wellness
Sports Tech | Adidas Unveils New Ultraboost 5 – Built To Provide The Most Energy Return Yet
- Adidas Unveils New Ultraboost 5
- For those looking for more energy from their runs, adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST™ midsole
- Video:
- Video Poster:
- Video Length: 3:41
For those looking for more energy from their runs, adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST™ midsole
Sports Tech innovation for Athletes
- Tech Innovations for Sports
- Sports technology has been rapidly expanding in recent years. Advancements in areas such as data analytics, wearable technology, virtual reality, and even sports medicine have significantly transformed how athletes train, compete, and recover.
Sports technology has been rapidly expanding in recent years. Advancements in areas such as data analytics, wearable technology, virtual reality, and even sports medicine have significantly transformed how athletes train, compete, and recover.