Srixon

Srixon, one of BSI top tier partners and a fantastic brand

This week we showcase Srixon, one of our top tier partners and a fantastic brand with amazing people that we are very proud to be associated with.  Read below a brief history of the business and the relationship that Srixon has with us, from their Managing Director, Louise Cooper:

Alfred Sutton (Tour Representative), Carmen Taljaard (Internal sales Manager), Andrew Lamont (Head of Inventory Planning and Procurement) and Stephan Du Toit (Warehouse Supervisor)

“Srixon in South Africa was started in 1997 by Mike Powell with a small distribution agency called Golf Trends.

In 2010 the brand holders, Sumitomo Rubber Industries purchased Cleveland Golf internationally and in turn bought into the South African distribution business to make it a majority held subsidiary of the Japanese listed company (SRI).

We have partnered with Michael Balderstone since inception, as we love working with passionate and committed people. For us, the partnerships are about the people first, and then we know that the journey the partnership takes us on, can only evolve into great things. We have both evolved as brands side by side, and it has been an honour and a privilege to watch both brands and businesses grow.

We have benefited by being part of the BSI partnership in the people we identify as future professional golfers, which allows us to assess for sponsorship opportunity in playing the game. As a sponsorship partner we currently offer players weekly prizes of Srixon balls, gloves and caps to keep the students in supply, and working towards small consistent goals.

For the annual events we sponsor the Elite/ PGA Diploma and Junior Academy Order of Merit winners a grand prize of a fully custom-fitted set of clubs and wedges.

The second tiered objective is the recruiting of graduates to join the Srixon Cleveland family in the business. We have had great success with BSI graduates that have joined our workforce and have shown incredible growth in our organisation.

We currently have four BSI graduates employed at Srixon Sports – Our Tour Representative - Alfred Sutton, Internal Sales Manager - Carmen Taljaard, Warehouse Supervisor - Stephan Du Toit & Head of Inventory Planning and Procurement - Andrew Lamont. The results of these hard working, ethical and awesome team members are true testimony of the recipe and program Michael Balderstone and his team have created and perfected over the years.

We are truly proud to have walked the path alongside BSI & wish only greater and better things on the road ahead.”

Louise Cooper joined Golf Trends in 2000 and has worked in every part of the business, until being appointed Managing Director in 2017. BSI would like to thank Louise and Srixon for their continued support of our programs and we look forward to our on-going relationship.

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