Sarah Hill is the new ambassador for Challenge Tires
Sarah Hill, becomes Ambassador for Challenge Tires, exciting, new journey begins!
Challenge Tires, a young and dynamic, family-run brand known for developing and producing handmade tyres for performance-driven cyclists, is proud to announce Sarah Hill as its new ambassador.
Sarah Hill is a well-known and respected figure in the cycling community, known for her passion for off-road adventures and her commitment to pushing herself to the limit. With her extensive experience and expertise, she is the perfect fit for Challenge Tires, a brand that is dedicated to producing high-end, handmade tyres for track, road, gravel and cyclocross.
"We are ecstatic to have Sarah Hill as our new ambassador," said Andrea Murianni, Head of Sales (EU/APAC) from Challenge Tires. "Her experience and enthusiasm for cycling aligns perfectly with our brand and we look forward to working together to bring the best performance possible to all the riders out there."
Challenge Tires uses only the best sourced natural rubbers, combined with the highest quality silk, cotton, polyester, and latex, to make unique, high-performing tyres. They create handmade Tubular, Open Tubular and Clincher tires using an artisan process that allows the rubber to retain its natural properties. This handmade production technique is a rarity in the industry and is something that less than a handful of companies have mastered.
Challenge Tires are available in South Africa from dinao.store and will be available in Bicycle retail stores and workshops soon. Dinao Group (Pty) Ltd are the sole distributor for Challenge Tires in South Africa and are proud to have introduced Sarah Hill to our partner Challenge Tires.
"I am thrilled to be a brand ambassador for Challenge Tires as we head into the 2023 cycling race season. Their commitment to producing handmade, high-performance tyres that deliver exceptional grip and control on even the most challenging terrain aligns perfectly with my own passion for pushing the limits in cycling. I have no doubt that Challenge Tires will be a major asset to me as I tackle the toughest races of the season and I am excited to represent such a respected brand in the cycling community." said Sarah Hill.
Challenge Tires is excited to have Sarah Hill on board and looks forward to her contributions to the brand and the cycling community. Learn more about Challenge Tires, the range and sizes available in South Africa, as well as, the other products Dinao Group (Pty) Ltd offer, on dinao.store
About Challenge Tires Challenge Tires is a brand that specialises in developing and producing handmade tyres for performance-driven cyclists. The company is known for its commitment to using only the best sourced natural rubbers and the highest quality materials to make unique, high-performing tyres for track, road cyclocross and gravel.
About Dinao Group (Pty) Ltd Dinao Group (Pty) Ltd is the newest player in the South African cycling and related products market. Established in 2022, the company aims to supply the best quality, handcrafted performance cycling, mountain biking, apparel and related products the world has to offer.
Follow Sarah Hill Sarah Hill is a professional mountain bike rider whose passion lies mainly in elite level mountain biking racing, building strength through personalised training programs, teaching MTB skills and empowering female athletes in particular. Instagram: @Sarahhillrsa Strava: Follow End.
