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Rugby | Shape of the Game forum makes recommendations to attract the next generation of fans

World Rugby’s Shape of the Game forum in London has agreed recommendations to reimagine the spectacle and grow rugby’s share of attention within an increasingly competitive global sports and entertainment market. World Rugby hosts Shape of the Game forum for major stakeholders to consider the future of the sport Stakeholders united in mission to grow rugby’s share of attention by increasing relevance and accessibility Stakeholders agree laws and marketing recommendations to advance spectacle and fan engagement Recommendations to be considered by World Rugby’s Executive Board and Council World...

Rugby | Shape of the Game forum makes recommendations to attract the next generation of fans

World Rugby’s Shape of the Game forum in London has agreed recommendations to reimagine the spectacle and grow rugby’s share of attention within an increasingly competitive global sports and entertainment market. World Rugby hosts Shape of the Game forum for major stakeholders to consider the future of the sport Stakeholders united in mission to grow rugby’s share of attention by increasing relevance and accessibility Stakeholders agree laws and marketing recommendations to advance spectacle and fan engagement Recommendations to be considered by World Rugby’s Executive Board and Council World...

Rugby | World Rugby reveals phased plan to enhance rugby’s global appeal

World Rugby has outlined the next steps in the process of reimagining rugby’s entertainment factor, part of a wider mission to grow audience share over the next decade. Rugby united in drive to enhance entertainment value to broaden appeal World Rugby swiftly actioning key Shape of the Game forum outcomes Package of enhancements aimed at advancing on- and off-field experience World Rugby has outlined the next steps in the process of reimagining rugby’s entertainment factor, part of a wider mission to grow audience share over the next decade. Following agreement on an action plan at...

Rugby | World Rugby reveals phased plan to enhance rugby’s global appeal

World Rugby has outlined the next steps in the process of reimagining rugby’s entertainment factor, part of a wider mission to grow audience share over the next decade. Rugby united in drive to enhance entertainment value to broaden appeal World Rugby swiftly actioning key Shape of the Game forum outcomes Package of enhancements aimed at advancing on- and off-field experience World Rugby has outlined the next steps in the process of reimagining rugby’s entertainment factor, part of a wider mission to grow audience share over the next decade. Following agreement on an action plan at...