Johannesburg, 10 April 2025 – WeBuyCars has officially appointed Jester Sports & Entertainment™ as its exclusive Commercial Rights and Sponsorship Management Agency.
This strategic partnership marks a bold step in ensuring that WeBuyCars' sponsorship investments are deeply aligned with the brand's long-term commercial vision.
"We're proud to stand alongside WeBuyCars, a proudly South African brand that leads in its category. For us, this partnership is about crafting sponsorship strategies that cut through the clutter, connect emotionally, and deliver measurable impact."
Rikus Blomerus, Chief Marketing Officer at WeBuyCars, added:
"For WeBuyCars, finding the right partner was key. We needed an agency that not only understands the sponsorship landscape, but also aligns with our commercial ambition. Jester brings the strategic insight and creative thinking we were looking for—making them the ideal fit to manage and grow our sponsorship portfolio."
Under the new agreement, Jester Sports & Entertainment™ will lead WeBuyCars' sponsorship strategy and implementation—ensuring a structured, insights-led approach that enhances the company's brand presence across the South African sports and entertainment landscape.
