SuperSport Schools has partnered with Stellenbosch-based premium supporters brand, Old School, in support of Old School’s exciting new range of school supporters jerseys, as part of our mission to add brand value beyond our app and channel. This initiative not only strengthens school spirit by providing students, parents, and alumni with high-quality, school-branded supporter wear, but also serves as a way for SuperSport Schools to give back to the institutions it supports.
Through this collaboration, Old School will design and produce premium apparel that authentically represents the heritage and pride of each participating school. The merchandise will be available through various sales channels, including online platform Takealot, event pop-ups, and direct school collaborations, ensuring accessibility for supporters nationwide.
SuperSport Schools will leverage its extensive digital, broadcast, and social media platforms to promote the new range, driving awareness and engagement among school sports fans. This marketing exposure will play a crucial role in enhancing school pride while generating revenue through a structured royalty system that directly benefits the participating institutions.
Old School is no stranger to premium supporter apparel, having built a strong reputation for producing high-quality, heritage-driven sportswear. The brand also boasts partnerships with top South African sports figures, including UFC Middleweight Champion Dricus Du Plessis and football legend Doctor Khumalo. Their deep-rooted connection to South African sport ensures that each school’s apparel will be built with the same level of quality, heritage, and authenticity that has made Old School a trusted name in sports fashion.
The brand creates the pinnacle white-label ranges for the Sharks, Orlando Pirates, and other clubs as well. Their deep-rooted connection to South African sport ensures that each school’s apparel will be built with the same level of quality, heritage, and authenticity that has made Old School a trusted name in sports fashion.
"Old School's new range of supporter gear is a fantastic way to bring students, parents, and alumni together in celebration of their schools," said Thando Bakumeni, Head of SuperSport Schools. "The unity and pride that come with wearing your school’s colours cannot be understated, and we are proud to be part of this initiative. As SuperSport Schools this partnership allows us to expand on our active contribution to the school sports ecosystem, ensuring that institutions and their communities continue to thrive both on and off the field. We are excited to play a role in promoting this initiative and bringing supporters closer to the schools they cherish."
Founder and CEO of Old School Daneel Steinmann said: “At Old School, we believe that sport is more than just a game, it’s a legacy that connects generations. This partnership with SuperSport Schools allows us to bring that legacy to life through premium supporter jerseys that celebrate each school’s unique identity. By blending tradition with modern craftsmanship, we’re giving students, alumni, and families a way to proudly wear their school heritage with distinction.”
Steinmann continues: “As a premium supporters' brand, we take pride in producing high-quality, heritage-driven sportswear for passionate fans across South Africa. This partnership is a natural extension of our mission, enabling us to elevate school sports apparel to the same standard as the professional game. Whether in the schoolyard or the stands, every supporter should have access to high-quality, meaningful merchandise that reflects their passion. We’re excited to see these jerseys become a staple in school communities across the country, strengthening the bonds that make school sports so special.”
The partnership is set to launch in March, with several schools having signed up and currently selling their own exclusive supporters' jerseys at school shops, the Old School website and through alumni committees and more. This initial success sets the stage for a broader expansion, inviting more schools to join in and unite their communities with high-quality, heritage-inspired supporter jerseys while directly benefiting from every sale. Supporters can look forward to wearing their school colours with pride, knowing that every purchase directly supports their alma mater.
To shop for your supporters jersey, visit www.oldschool.co.za and www.takealot.com. Follow SuperSport Schools and Old School on social media for the latest updates. Schools that want to be part of this movement and ensure their supporters can proudly wear their colours should reach out to Old School for more information on how to get involved by visiting https://oldschool.co.za/pages/schools-enquiry.
