Adidas Unveils Its Ambition To Help Athletes Overcome high Pressure Moments In Sport
adidas sets out to tackle the negative impact of pressure in sport as it reveals that grassroot athletes can experience up to the same amount of pressure as those at elite level, but are less equipped to handle it
To understand the physiological effect pressure has, adidas partnered with leading sport neuroscientists, neuro11, studying sporting icons.
From tactically using time to regain focus in basketball, revealing the optimal area of a goal to strike a penalty, to reducing dwell time on putting in golf, adidas is releasing a neuroscience-powered athlete guidance series
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