NEWLANDS – Western Province Cricket Association (WPCA) and Tractor Outdoor (PTY) Ltd are proud to announce the partnership agreement for the 2024/25 season.
Tractor Outdoor is an outdoor advertising business that manages and owns a variety of outdoor advertising opportunities across South Africa, with a vast footprint in Cape Town. The opportunities Tractor offer include but are not limited to Billboards, DOOH, Building Wraps and Transit Advertising.
This partnership will see Tractor Outdoor providing added value outdoor advertising opportunities to WPCA across its available digital portfolio.
World Sports Betting Western Province see this as a great opportunity to communicate to their supporter via the Digital Billboards leading up to key games across both the Men’s and Women’s Teams, along with communicating various Brand Campaigns through the season.
WPCA look forward to welcoming Tractor Outdoor as part of the team for the season.
Commenting on the sponsorship agreement, WPCA CEO Corrie van Zyl: “We welcome Tractor as a strategic partner to the WPCA family. Partnering with an outdoor digital billboard company, with the reputation and footprint that they have across the greater Cape Town Metropole, is critical in our efforts to effectively market and communicate key events and exposing our brand to the public.”
Tractor Outdoor Managing Director Ben Harris added: “We are thrilled to announce our partnership with the WPCA, combining the power of outdoor advertising with the spirit of sports. This venture reflects our shared commitment to fostering local talent and creating impactful connections within our province and communities,” he said.
“We look forward to promoting cricket while showcasing the power of outdoor advertising. This partnership symbolizes a celebration of teamwork, excellence, and community spirit, both on the cricket field and beyond. Together, we are set to deliver a winning partnership for WPCA and fans alike.”
