This summer, King Price Insurance, is taking its love of local sport and South African gees to new heights as the official umpire sponsor for Betway SA20 season 4: A tournament that has fast become a vibrant celebration of sport, unity and sheer South African flair.
For King Price, the partnership is a natural fit. “We wanted to sponsor Betway SA20 because it’s not just cricket. It’s South Africa in technicolour,” says De Wet van Deventer, head of marketing at King Price Insurance. “It’s laughter, unity and pride; a place where skill meets swagger, and where the boundary between sport and entertainment blurs. It’s that uniquely Mzansi energy that reminds us of our shared heartbeat, and that’s exactly where we belong.”
The sponsorship is more than just logos and airtime. It’s about being part of a story that captures South Africa’s bold, joyful, and unbreakable spirit. “We’re an #UnapologeticallySouthAfrican brand built on people, not policies,” adds Van Deventer. “It isn’t the ball or the runs that really matter. It’s the moments we share. The laughter, the pride, and that sense of togetherness that cricket brings to every corner of our country.”
Betway SA20 has rapidly become a cornerstone of South African sport, showcasing both international stars and homegrown talent while bringing communities together across the country. With matches broadcast to millions around the world and stadiums packed with fans of all ages, the league is a joyful reminder of what makes South Africa special: Resilience, passion, and the ability to celebrate together, even when life gets a little crazy.
Now heading into its fourth season, Betway SA20 continues to elevate South African cricket on the world stage. The decision to move the opening match to Boxing Day (hello, Dezemba vibes!) aligns it with the festive energy of summer in our country, a season synonymous with cricket, sunshine and festivities. Backed by global investors and bolstered by record-breaking viewership, the league represents a major boost for local cricket and a new era of opportunity for players, fans and the broader sporting ecosystem.
Betway SA20 brings together six franchise teams – MI Cape Town, Durban Super Giants, Joburg Super Kings, Paarl Royals, Pretoria Capitals, and Sunrisers Eastern Cape – in a high-octane festival of world-class cricket, with matches being played in Cape Town, Durban, Johannesburg, Gqeberha, Paarl, and Pretoria. Organised by Cricket South Africa (CSA) and Africa Cricket Development (ACD), Betway SA20 is much more than a league.
It’s pure Mzansi magic… Diverse, passionate, and powered by our love of sport.
