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Athlete Business of Sport



Jun 14, 2025
The 2025 Comrades Marathon may be over, but the spirit it ignites endures — a powerful testament to the resilience of those who crossed the finish line against all odds. At the heart of this year’s race was OMO, celebrating everyday endurance, extraordinary grit, and the launch of a new era in human determination.

Jun 10, 2025
This Father’s Day, BooYaa Golf, South Africa’s premier golf apparel brand, is flipping the script. Instead of giving Dad the usual socks, slippers or "World's Okayest Golfer" mug, why not give him the one thing he truly wants: a guilt-free tee time.

Jun 4, 2025
Western Cape, Cape Town: Energy, ambition, and rising talent came together this past weekend as Elevate Water Polo hosted a high-performance training camp at St Cyprian's School Aquatics Centre in Cape Town. The camp brought together some of South Africa's brightest junior athletes and top coaching minds in a final push before several international trips to compete in Europe.

May 30, 2025
Johannesburg, South Africa, May 2025 – Nielsen Sports SA data reveals a significant surge in Betway SA20 viewership, with total unique audience figures rising by 47% year-on-year. The 2025 season saw the fast-paced tournament gain viewers of both live and secondary broadcasts, revealing the growing appeal of South Africa's premier T20 tournament.

May 21, 2025
Breitling South Africa has renewed its partnership with World Cup Rugby Winner Canan Moodie, who continues to be a brand ambassador for the second year in a row. In celebration of the partnership renewal, Breitling's team in South Africa hosted Moodie at the Breitling boutique in Sandton City, Johannesburg, where he selected his top watch picks for this season.

May 17, 2025
Johannesburg, 14 May 2025 — SuperSport Schools is thrilled to announce a dynamic partnership with Thirsti Water as the official sponsor of its new magazine show, Rugby on 216, that launched on the 3rd of March 2025. Rugby on 216 will be broadcast weekly on DStv Channel 216 and the SuperSport Schools Channel on SABC Plus, offering an unparalleled focus on South African school and youth rugby.