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BoS | FNB Moves to the front of Bok Jersey

SA Rugby and FNB announced on Wednesday the broadening and deepening of their relationship with the bank becoming the principal partner of all national teams – with the FNB logo now taking centre stage on the front of all team jerseys.

BoS | FIH partners with Endeavor Streaming to boost digital growth

Lausanne, Switzerland: The International Hockey Federation (FIH) and Endeavor Streaming have announced a five-year strategic partnership to launch a re-imagined version of FIH’s global streaming service, Watch.Hockey, and drive enhanced digital engagement and fan experience opportunities for the sport. The partnership will create a global content destination for hockey fans to access live ac…

Latest Business of Sport

Mar 26, 2025

BoS | FNB Moves to the front of Bok Jersey

SA Rugby and FNB announced on Wednesday the broadening and deepening of their relationship with the bank becoming the principal partner of all national teams – with the FNB logo now taking centre stage on the front of all team jerseys.
Mar 25, 2025

BoS | Sponsorship agreement between MTN and the Springboks ends

After back-to-back Rugby World Cup wins, inspiring teamwork, deft touches, breathtaking tries and plenty of joy for fans from all walks of life, the sponsorship agreement between MTN and the Springboks ends after eight highly successful years.
Mar 19, 2025

BoS | Kate Woods Appointed General Manager Of Adidas South Africa

Kate Woods has been appointed General Manager of adidas South Africa. She has held various leadership roles since joining adidas in 2007, most notably as Director of Running for Emerging Markets based in the UAE; and Senior Director of Running for Western Europe, based at the adidas Global headquarters in Germany.