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Business of Sport

Kate Woods has been appointed General Manager of adidas South Africa. She has held various leadership roles since joining adidas in 2007, most notably as Director of Running for Emerging Markets based in the UAE; and Senior Director of Running for Western Europe, based at the adidas Global headquar…
Lausanne, Switzerland: The International Hockey Federation (FIH) and Endeavor Streaming have announced a five-year strategic partnership to launch a re-imagined version of FIH’s global streaming service, Watch.Hockey, and drive enhanced digital engagement and fan experience opportunities for t…
BooYaa Golf, South Africa’s premier golf apparel brand, is thrilled to announce its exciting new partnership with The Pro Shop, the country’s largest golf retail chain. From 1 April, BooYaa Golf’s latest range will be available in selected Pro Shop stores, bringing its bold, high-performance a…

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